Copywriting (ADVE 1003)
In this course, students are introduced to the art of creating marketing communications messages to persuade/influence all categories of consumers. Students learn the basics of strategy development, creative thinking and marketing communications tools. Emphasis is placed on the creation of advertising messages for all media types.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(OFAE) Office Admin - Executive
(BAMK) Business Admin - Marketing
(IWDD) Interactive Web Design/Develop
(ADMC) Advertising and Marketing Comm
(ADVE) Advertising