Business Development for Entrepreneurship and Small Business (ODE) (ADVE 1006)
This course will introduce key concepts related to the promotions mix and the various components will be introduced in an IMC (integrated marketing communications) framework. Students will be introduced to a variety of creative approaches to attract attention and effectively communicate marketing messages. The role and advantages of advertising, sales promotion, public relations, direct marketing, and internet marketing will be introduced. Ethical and regulatory considerations will also be explored.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(ASTL) Auto Studies-Sales Leadership
(AUBI) Automotive Business
(AUBU) Automotive Business
(AUTB) Automotive Business Studies
(AUTF) Bus Admin-Auto Mkt (Bilingual)
(AUTO) Business Admin - Auto Mktg
(BADM) Business Administration
(BAMK) Business Admin - Marketing
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSFN) Business Fundamentals
(BSTM) Business Studies-Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(OFAE) Office Admin - Executive
(ADMC) Advertising and Marketing Comm