Integrated Marketing Communications (ADVE 2001)
In this course, students explore the relationships amongst all of the marketing mix elements, particularly promotion from an integrated perspective. Emphasis is placed on formal integrated marketing communications planning.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(BADM) Business Administration
(OFAE) Office Admin - Executive
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(ADMC) Advertising and Marketing Comm
(BAMK) Business Admin - Marketing