Account and Project Management (ADVE 2013)
Project and account/client management are an integral part of the advertising agency and marketing departments. This course is designed to introduce students to the account/project management function. Students learn how the account manager/project manager works with clients and creative, media and business teams to prepare effective integrated marketing communications which meet business/client business objectives.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BMKT) Business - Marketing
(BMKN) Bus - Marketing (non Co-op)
(ADMC) Advertising and Marketing Comm
(ADVE) Advertising