Social Media (ADVE 2020)
In this course, students learn strategies, methods and techniques to effectively use social media for marketing and advertising in a business environment. Students gain an understanding about the advantages and disadvantages of current social media platforms. They discover how to manage the social media community, and brand platforms effectively, as well as measure and report social media results. Students also learn how to create content and images for different social media platforms.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BADM) Business Administration
(BMKN) Bus - Marketing (non Co-op)
(HMGT) Hosp Mgmt - Hotel and Resort
(BUSG) Business
(BUSN) Business (non-Co-op)
(HADM) Hosp Admin - Hotel and Resort
(HHRO) Hosp-Hotel and Resort Ops Mgmt
(ADMC) Advertising and Marketing Comm
(BMKT) Business - Marketing