Customer Experience (AUDM 1002)
Customer acquisition, engagement, and retention are vital to dealership profitability and long-term sustainability. Technology plays a pivotal role in managing customer relationships so this course looks at dealership management systems and customer relationship management systems, social media, and other current (and future) tools to manage the customer experience. This course addresses the unique needs of each department yet helps managers think in terms of a comprehensive dealership strategy rather than just a departmental plan.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
2.500 |
36.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Graduate
Must be enrolled in one of the following Majors:
(AUDM) Automotive Dealership Manageme