Customer Relationship Management and Digital Marketing (AUTO 2011)
In this course, students are introduced to the use of customer relationship management systems, digital marketing, social media, and other technological tools to manage the customer experience. Students consider the activities and tools used to acquire, engage and retain customers in order to achieve organizational objectives.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(AUBI) Automotive Business
(AUBU) Automotive Business
(BADM) Business Administration
(TMPD) Tourism-Mktg and Prod Develop
(BMKT) Business - Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(HADM) Hosp Admin - Hotel and Resort
(HHRO) Hosp-Hotel and Resort Ops Mgmt
(ADMC) Advertising and Marketing Comm
(BMKN) Bus - Marketing (non Co-op)