Consumer Behaviour (BUSI 1002)
This course deals with people in the marketplace. It looks at approaches social scientists have taken when studying the consumer and the application of their findings in a business or organizational context. Topics include areas related to affect cognition, behaviour and the environment. This course is eligible for Prior Learning Assessment.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(AUBI) Automotive Business
(AUBU) Automotive Business
(AUTF) Bus Admin-Auto Mkt (Bilingual)
(AUTO) Business Admin - Auto Mktg
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BAMK) Business Admin - Marketing
(BENT) Business - Entrepreneurship
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSRO) Bus Studies-Retail Operations
(BUSG) Business
(BUSN) Business (non-Co-op)
(OFAE) Office Admin - Executive
(OFEC) Office Admin-Executive (co-op)
(ADMC) Advertising and Marketing Comm