Introduction to Marketing (MKTG 1000)
The student learns about the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - product, price, distribution and promotion strategies.
(CGA Credit)
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
MKTF 1000 Introduction au marketing
MKTG 1009 Marketing 1 (ODE)
MKTG 1004 Marketing Foundations
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ASTL) Auto Studies-Sales Leadership
(AUBI) Automotive Business
(AUBU) Automotive Business
(AVIA) Aviation Management
(BAAC) Business Admin - Accounting
(BACN) Bus - Accounting (non Co-op)
(BACT) Business - Accounting
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BAMK) Business Admin - Marketing
(BENC) Business-Entrepreneurship-coop
(BENT) Business - Entrepreneurship
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSFN) Business Fundamentals
(BSSA) Business Studies - Sales
(BSTM) Business Studies-Marketing
(BSTU) Business Studies
(BUSF) Business Foundations
(BUSG) Business
(BUSN) Business (non-Co-op)
(COPA) Computer Programmer Analyst
(COPR) Computer Programmer
(CULN) Culinary Management
(ENTB) Business - Entrepreneurship
(ENTC) Business-Entrepreneurship-coop
(GLFO) Golf Facilities Operation Mgmt
(HADM) Hosp Admin - Hotel and Resort
(HHRO) Hosp-Hotel and Resort Ops Mgmt
(HMGT) Hosp Mgmt - Hotel and Resort
(IWDD) Interactive Web Design/Develop
(OFAE) Office Admin - Executive
(OFEC) Office Admin-Executive (co-op)
(OPTI) Opticianry
(RELN) Rec/Leisure Services-non-coop
(RELS) Recreation/Leisure Services
(SPRT) Sport Administration
(SRFN) Snow Resort Fundamentals
(SROP) Snow Resort Operations
(TMPD) Tourism-Mktg and Prod Develop
(TOUR) Tourism Management
(TOUS) Tourism Studies
(TRSM) Tourism
(TRVL) Tourism and Travel
(ADMC) Advertising and Marketing Comm