Planning the Marketing Strategy (MKTG 1001)
This course involves the elements that a company controls and uses to put together as its marketing program. These four controllable elements are product, place, price and promotion. Planning the Marketing Strategy provides an understanding of the growing interest in customer value. This interest is incorporated in designing a successful marketing plan in a consumer-oriented society.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
or Post Secondary level MAR 9101 Introduction To Marketing Minimum Grade of 50
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MAR 9103 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1009 Marketing 1 (ODE) Minimum Grade of 50
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
MKTF 1001 Planification des strat de mkt
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(AUBI) Automotive Business
(AUBU) Automotive Business
(AUTO) Business Admin - Auto Mktg
(AVIA) Aviation Management
(AVII) Aviation Mgmt-CIIS intake
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BAMK) Business Admin - Marketing
(BENC) Business-Entrepreneurship-coop
(BENT) Business - Entrepreneurship
(BLOG) Business - Logistics
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(BSDM) Bus Studies-Decision Making
(BSFN) Business Fundamentals
(BSSA) Business Studies - Sales
(BSTM) Business Studies-Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(ENTB) Business - Entrepreneurship
(ENTC) Business-Entrepreneurship-coop
(OFAE) Office Admin - Executive
(TMPD) Tourism-Mktg and Prod Develop
(ADMC) Advertising and Marketing Comm