Integrated Marketing Communications 1 (ODE) (MKTG 1016)
This course will introduce key concepts related to the promotions mix in an Integrated Marketing Communications framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(ADVE) Advertising
(OFAE) Office Admin - Executive
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(ADMC) Advertising and Marketing Comm
(BADM) Business Administration