Marketing 1 (ODE) (MKTG 1020)
In this course, students learn the fundamentals of marketing including terms, the marketing process, and the marketing mix. Learners examine elements of the marketing field to design a marketing plan by course end. Students leave the course with a solid overview of marketing and can pursue more advanced marketing courses/business-related studies.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(AUBU) Automotive Business
(AVIA) Aviation Management
(BAAC) Business Admin - Accounting
(BACN) Bus - Accounting (non Co-op)
(BACT) Business - Accounting
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BENC) Business-Entrepreneurship-coop
(BENT) Business - Entrepreneurship
(BMKN) Bus - Marketing (non Co-op)
(BSFN) Business Fundamentals
(BSSA) Business Studies - Sales
(BSTM) Business Studies-Marketing
(BUSG) Business
(BUSN) Business (non-Co-op)
(COPA) Computer Programmer Analyst
(COPR) Computer Programmer
(CULN) Culinary Management
(ENTB) Business - Entrepreneurship
(GLFO) Golf Facilities Operation Mgmt
(HADM) Hosp Admin - Hotel and Resort
(HHRO) Hosp-Hotel and Resort Ops Mgmt
(IWDD) Interactive Web Design/Develop
(OFAE) Office Admin - Executive
(OFEC) Office Admin-Executive (co-op)
(OPTI) Opticianry
(RELN) Rec/Leisure Services-non-coop
(RELS) Recreation/Leisure Services
(SPRT) Sport Administration
(TMPD) Tourism-Mktg and Prod Develop
(TOUR) Tourism Management
(TRSM) Tourism
(ADMC) Advertising and Marketing Comm