Professional Edge (MKTG 2033)
In this course, students are challenged to develop their 'personal brand' using strategic brand development techniques. The variety of available media such as resumes, personal websites and social media are explored, as well as career planning and professional development opportunities. Students learn proven techniques from leading brands and apply them to the creation of their own unique, differentiated brand in the workplace.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BADM) Business Administration
(BAHR) Bus Admin - Human Resources
(BMKN) Bus - Marketing (non Co-op)
(BMKT) Business - Marketing
(OFEC) Office Admin-Executive (co-op)
(BUSG) Business
(BUSN) Business (non-Co-op)
(GAST) Gas Technician
(HRAC) Heat/Ref/Air Cond Technician
(OFAE) Office Admin - Executive
(OFAG) Office Admin - General
(ADMC) Advertising and Marketing Comm
(BSFN) Business Fundamentals