Marketing Performance Management (MKTG 2038)
In this hands-on course, students utilize a variety of software tools and marketing metrics techniques to evaluate marketing performance, present findings in appropriate formats, and make recommendations for further action.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BUSN) Business (non-Co-op)
(BMKT) Business - Marketing
(BUSG) Business
(BADM) Business Administration
(BMKN) Bus - Marketing (non Co-op)