Marketing Research Fieldwork (MKTG 2040)
Using case studies and working with community businesses and organizations through Tree Fort, students apply a variety of marketing research methods to diverse business scenarios. Through data collection and analysis, students develop an appropriate course of action to solve the marketing challenge.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(BMKT) Business - Marketing
(BMKN) Bus - Marketing (non Co-op)