Digital Marketing (ODE) (MKTG 2045)
This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Post Secondary
Must be enrolled in one of the following Majors:
(AUBI) Automotive Business
(AUBU) Automotive Business
(BADM) Business Administration
(BMKN) Bus - Marketing (non Co-op)
(TMPD) Tourism-Mktg and Prod Develop
(BUSG) Business
(BUSN) Business (non-Co-op)
(HADM) Hosp Admin - Hotel and Resort
(HHRO) Hosp-Hotel and Resort Ops Mgmt
(HMGT) Hosp Mgmt - Hotel and Resort
(ADMC) Advertising and Marketing Comm
(BMKT) Business - Marketing