Automotive Sales Concepts and Applications (MRKT 2000)
The practice of selling in the automotive industry can be viewed as both an art and a science, operating within a rapidly changing marketing environment. Students learn about the factors that govern consumer and organizational buying behaviour, and the promotional strategies that can be used to influence this behaviour. Students learn a multi-step approach to selling vehicles, and explore how this approach compares and contrasts with relationship selling in a business-to-business context such as the aftermarket industry. Special emphasis is placed on professional selling skills and ethical behaviour in a sales context.
Credits:
| Credit Hours | Contact Hours | Lecture Hours | Lab Hours | Other |
|---|---|---|---|---|
3.000 |
42.000 |
|
|
|
[+] Prerequisites:
[+] Corequisites and Concurrent Prerequisite(s):
None
[+] Equivalents:
[-] Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate - degree level
Must be enrolled in one of the following Majors:
(BBAM) Bachelor of Bus (Auto Mgmt)
(BBML) Hon. Bach BusAdmn(Mgmt-Leader)
(BBAA) Honours Bach Bus Admin(AutMgm)